Stage 3 · Keyframe gate · FINAL SET

Sellmyservice — the website layers

The locked six, in scroll order. Scene 2 re-rolled clean (no figure, no garbled headline); scenes 5 and 6 = the R2 takes. Overlay copy shown as it will render in crisp HTML (never baked into frames).

✓ Six keyframes locked — ready for Stage 4 video

01 · hero-intro · the-invisible-tradie

The invisible tradie

The invisible tradie.
Good tradies lose good jobs.
When customers can't see why you're worth the money, the cheapest quote wins.

Composite-safe: no people, generic unbranded ute, illegible plate
Map pins routing glow away: present. Clip push-in targets the dark cab.

02 · process-1 · the-strip-back · RE-ROLLED

The strip back

✓ Re-roll: figure removed, headline garble gone

The strip back.

A template is only as good as what it is built on.

Page empties top-to-bottom into blank grey wireframe boxes; no human figure; no garbled headline
Orange desk lamp carries the accent; tiny nav marks are illegible template chrome

03 · process-2 · the-research-layer

The research layer

The research layer.

Built on 4,302 distinct homeowner accounts. 8 states, 40 trades.

CITATION HARD RULE: rendered citation is the HTML overlay above — 4,302 present; 80,600 and 42,313 absent. Frame text illegible garble only.
Same workshop/screen context as scene 2; wireframe + orange guide rules carry page identity

04 · process-3 · the-proof-layer

The proof layer

The proof layer.

Evidence the customer can see before you arrive.

Review cards + credential line + gallery of dark site thumbnails docking; demo values illegible
Page now dark/SMS-toned: white template → grey slab → dark built page reads as ONE site being rebuilt
Gallery tiles = the slot for real fleet-scrub glimpses (sealline / pestline / brushline) composited as HTML at Stage 5

05 · hero-proof · the-stack · HERO

The stack

✓ Take R2 (steel rack, dark phone)

The stack.
The layers you are actually buying.
HTML labels stagger up the rise: Get found. Build trust. Show proof. Stay remembered. Turn interest into jobs.

No baked labels (labels are HTML); dark phone supports the close-and-light beat
Four panes not five: five labels ride as a staggered list beside the stack during the rise (agreed)

06 · reveal-cta · the-verdict · light-inverted

The verdict

✓ Take R2 (blank green verdict band, no baked lettering)

Measured, not promised.
Sixty seconds. Eight checks. One honest read.
CTAs: Run the Check → /visibility-check · Work out your charge-out rate → /charge-out

Light-inverted paper field per fleet grammar; state-gate amber/green/red are the site's own colours
Verdict band blank; phone notifications + calendar values illegible